The Boulder Alt. Protein Project presents our second journal club meeting of the semester. We'll be reading “The effect of information content on acceptance of cultured meat in a tasting context”, a scientific article published just last year by the father of cultured meat, Dr. Mark Post and his colleagues in the Netherlands. At this event, you should expect to learn as we present an accessible summary of the insights that the authors of this article uncovered through their research. Afterwards, together we will discuss consumer acceptance of cultured meat and best marketing strategies. 

• This is how it works:
• 1. You read the article prior to the event, which can be found at https://tinyurl.com/89be7fp5
• 2. On Thursday, you enter the meeting ID (934 1043 3391) to join our virtual Zoom call and we will have a discussion about the article together.
• 3. And finally, to stay in the loop about our events, follow us on Facebook and on Twitter/Instagram (@boulderaltpro), sign up for our email list, or shoot us an email.