Abstract:  Some estimate *addressable marketing*--marketing designed for particular audience segments or even particular viewers--is now being used by 70-75% of advertisers. Addressable marketing is more efficient, can be tailored to individual preferences & needn't suffer from scale. This talk will explore how to do addressable marketing, uniquely well, in the music marketing space. 

Bio: Dr. Abayomi is the Head of Science for Gumbel Demand Acceleration - a Software as a Service (SaaS) company for digital media. Dr. Abayomi was the first and founding SVP of Data Science at Warner Music Group (WMG). He has also served as a Professor of Industrial Engineering, Probability, and Statistics & Environmental Science at Georgia Tech, Universidad de Cuenca, and Binghamton University. He holds a Ph.D. in Probability and Statistics from Columbia University and Post-Doctorates from Duke and Stanford Universities. 

Dr. Abayomi serves on the Data Science Advisory Council at Seton Hall University, where he holds an appointment in the Mathematics & Computer Science Department. He serves on the Advisory Council at the Ivan Allen College at the Georgia Institute of Technology, the Faculty Council at Barnes & Noble Education, the advisory council for Modal Education, and he is a chapter advisor for AI 2030.  LinkedIn  & EXPERT: Dr. Kobi Abayomi: The Future of Music Creation: AI's Role in the Industry