Designing Generative Design

Abstract: 
When engineering part designs can be automatically generated to best balance all product requirements, generative design will be an essential tool in every engineering designer’s skill set. Many challenges remain before this highly efficient vision is achievable in the majority of design scenarios though. In this talk I will first define the long term vision driving generative design with examples of its current (early) state from an industry perspective. I will highlight successes and challenges with a candid look at Frustum’s journey from startup inception, through successful acquisition, to the present in PTC’s CAD portfolio. Finally, I will explore several underdeveloped computational ingredients that will be critical to achieving future engineering design paradigms.

Bio:
Dr. Jon Hiller is an industry expert in generative design. With a PhD in Mechanical Engineering from Cornell University, he served as the founding CTO of Frustum until it was acquired by PTC where he worked as VP of Engineering in the Office of the CTO to further the vision of generative design through advanced research. His work today continues to focus on driving the shift from traditional CAD to functional generative design. His past research and experience includes robotics, additive manufacturing, and AI .  https://sites.google.com/site/jonhiller/home?authuser=0