Title: Probability Distributions in the Marketplace

Presenter: Assistant Professor Leeds School of Business

Abstract: Many consumer decisions involve numerical information. In this talk, I’ll present some of my research examining how consumers learn about and reason with distributions of numbers. I’ll attempt to talk about three projects. The first looks at whether people can accurately learn two distributions of numbers—specifically the price distributions for two product categories—when exemplars from each distribution are interspersed in their presentation. The second project looks at optimal stopping in a price search task, where the price distribution in unknown prior to beginning search. The third project looks at people’s probabilistic beliefs about the effects of diversification on stock portfolio returns. 

Title: Probability Distributions in the Marketplace

Presenter: Assistant Professor Leeds School of Business

Abstract: Many consumer decisions involve numerical information. In this talk, I’ll present some of my research examining how consumers learn about and reason with distributions of numbers. I’ll attempt to talk about three projects. The first looks at whether people can accurately learn two distributions of numbers—specifically the price distributions for two product categories—when exemplars from each distribution are interspersed in their presentation. The second project looks at optimal stopping in a price search task, where the price distribution in unknown prior to beginning search. The third project looks at people’s probabilistic beliefs about the effects of diversification on stock portfolio returns.