Commercialization Academy: Starting Blocks Customer Discovery Program

Don't miss Starting Blocks Summer 2020!

Starting Blocks is a two-part workshop: July 31 and August 14.

If you have a great technology, do you know who your market is? Starting Blocks is a two-day workshop (a half day each day, plus six interviews during the week) based on the Lean Startup methodology, specifically designed for university researchers commercializing their inventions. 

The core concept is to “get out of the building”—go talk to decision-makers in your industry to find out what they need your product to do. Check out the 1-minute video.

Starting Blocks will:

  • Teach you about the importance of customer discovery and finding a product-market fit using the “I-Corp” method
  • Teach you basic business terminology and a toolkit to connect with industry
  • Guide teams through 6 interviews with industry contacts to learn their perspective on your innovation
  • Help you accelerate commercialization of your invention

Completing Starting Blocks will also better position you to win proof-of-concept grants and licensing partnerships, land a spot at an accelerator, and attract startup capital.  It is a very short introduction to the “I-Corps methodology” taught by the NSF, DOE, and NIH to help inventors increase the impact of their ideas.

The time commitment is 8 a.m. to 1 p.m. on July 31 and August 14 , then 6 interviews with industry contacts during the weeks in between.
Mentoring/advising will be available as needed.

Starting Blocks is free for CU and NIST students, faculty, postdocs and staff.
RSVP through Eventbrite and we will contact you to confirm your spot.

Friday, August 14, 2020 at 8:00am to 1:00pm


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