Narrative for Entrepreneurs: Learn From Top Professors in Story for Empathy and Design

Part of Boulder Startup Week.

CMCI Studio professors are known nationally for their expertise in design storytelling. In this interactive workshop, you’ll learn about the ways story works in the brain, the research that has been done on behavior change through story, and how to apply it to your startup through team development, user experience, and design thinking.

The backbone of any design process is empathy—uncovering insights, finding the underlying story, and then developing it into products, services, policies, or experiences to improve lives. Story is vital throughout the entire design process and customer journey. It’s the skill entrepreneurs lean on and don’t always understand.

Wednesday, May 15 at 10:00am to 10:50am


CMCI Studio 1301 Walnut St, Boulder, CO 80302