Research-to-Market (R2M) Customer Discovery Program

Research-to-Market (R2M) is a 3-week program that teaches scientific and engineering inventors and teams the process of customer discovery and how to find a market for their technology by getting out of the lab. Derived from the National Science Foundation's I-Corps™ program, R2M leverages the nationally-recognized Lean LaunchPad and Business Model Canvas methodologies specifically designed for university researchers commercializing their inventions.

The program consists of:

  • Two-day in person workshops
  • Three days of virtual lectures
  • Team presentations and instructor office hours
  • 30 interviews done virtually in a target industry
  • Meeting and building connections with industry experts and mentors

APPLY NOW

Zoom links will be provided once accepted to the program.

 

 

Monday, September 20

More dates through October 8, 2021

Virtual Event

You're not going yet!

This event requires registration.