Research-to-Market (R2M) Customer Discovery Program

Research-to-Market (R2M) is a 3-week program that teaches scientific and engineering inventors and teams the process of customer discovery and how to find a market for their technology by getting out of the lab. Derived from the National Science Foundation's I-Corps™ program, R2M leverages the nationally-recognized Lean LaunchPad and Business Model Canvas methodologies specifically designed for university researchers commercializing their inventions.

The program consists of:

  • Two-day in person workshops
  • Three days of virtual lectures
  • Team presentations and instructor office hours
  • 30 interviews done virtually in a target industry
  • Meeting and building connections with industry experts and mentors


Zoom links will be provided once accepted to the program.



Monday, September 20

More dates through October 8, 2021

Virtual Event

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This event requires registration.