Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Dr. Fernbach explores the communal nature of intelligence and why we often assume we know more than we really do. The webinar will focus on connections to our current political climate.

Learn more about the presenter, Dr. Phil Fernbach, below!

Phil Fernbach is a professor of marketing in the Leeds School of Business at the University of Colorado, Boulder. He is a cognitive scientist who studies how people think, and he applies insights from his research to improve public discourse and help consumers and managers make better decisions. He is co-director of the Center for Research on Consumer Financial Decision Making, an affiliate of the Institute of Cognitive Science, and the Center for Ethics and Social Responsibility, and an external advisory board member for McKinsey & Company. He teaches data analytics and behavioral science to undergraduate and Masters students.

Fernbach is the co-author with Steve Sloman of the 2017 book, The Knowledge Illusion: Why We Never Think Alone, which was chosen as an Editor’s Pick by the New York Times. The book explores why we think we know so much more than we do, and the profound implications for individuals and society. He has written popular press articles for outlets such as the New York Times, Quartz, MarketWatch, and Harvard Business Review, and he regularly gives public talks about his research.

Fernbach received his Ph.D. in cognitive science from the Department of Cognitive, Linguistic and Psychological Sciences at Brown University in 2010. Prior to pursuing his Ph.D. he worked with consumer goods companies as a strategy consultant for two boutique firms in Boston. Before that, he did his undergraduate studies at Williams College in the mountains of Western Massachusetts where he studied philosophy.

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