The scientific evidence is piling up: people don’t act on information, they act on what they care most about.  Christiano will discuss six core principles from behavioral, cognitive and social science that you can apply to help people care more about your work. In this lively and hands-on session, you will learn to apply these rules to your own work and leave with a science-based framework for approaching new communications challenges.

Ann Christiano, the Frank Karel Chair in Public Interest Communications and the Director of the Center for Public Interest Communications at the University of Florida, will be presenting at CU Boulder October 23. Members of campus and public communities are invited to attend her interactive presentation on Wednesday, October 23 at 1:30 pm in Old Main Chapel. Her interactive presentation is entitled “The Science of Making People Care." There will be a reception upstairs immediately after Christiano's presentation (light fare and refreshments provided), which will end at 4 pm.

Christiano’s visit to campus is being organized by CU Engage, and is co-sponsored by the School of Education and CMCI.

For more information about Ann's visit or to learn about other ways to connect with Ann while she's here, email Jennifer Ciplet at jennifer.ciplet@colorado.edu.