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Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This webinar brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimization.

We will cover...

  • How visitors read on the web
  • Writing for your target audience
  • Headlines and titles
  • Too much or not enough information - finding the happy medium
  • Common mistakes

Our Best Practice webinars are opportunities to hear from campus experts. These lecture style workshops will start with an initial presentation then open up to questions from the audience.

  • Christina Hobson
  • Jonathan Raab
  • Elizabeth Deacon
  • Emily Kellagher

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