Calendar - Leeds School of Business

Jul 15, 2026: Marketing Seminar Speaker: Carl Mela - Duke University at Koelbel Building: Leeds School of Business

Wed, 15 Jul 2026 13:30:00 -0600

Carl F. Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University. He holds an engineering degree from Brown University and a Ph.D. in Marketing from Columbia University. Prof. Mela applies economic and statistical models to measure the long-term effects of marketing activity on brand equity as well as the role of the Internet and new media on consumer and firm behavior.

Title: Targeting Information in Ad Auction Mechanisms

Abstract: Digital advertising platforms and publishers sell ad inventory that conveys targeting information, such as demographic, contextual, or behavioral audience segments, to advertisers. While revealing this information improves ad relevance, it can reduce competition and lower auction revenues. To resolve this trade-off, this paper develops a general auction mechanism -- the Information-Bundling Position Auction (IBPA) mechanism -- that leverages the targeting information to maximize publisher revenue across both search and display advertising environments. The proposed mechanism treats the ad inventory type as the publisher's private information and allocates impressions by comparing advertisers' marginal revenues.

Link to paper: https://arxiv.org/abs/2601.09541

Zoom link: https://cuboulder.zoom.us/j/95699195297?from=addon

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Sep 12, 2026: Professional Sales Mentor Program - Annual Meetup

Sat, 12 Sep 2026 08:00:00 -0600

This event marks the annual launch of our flagship Professional Sales Mentor Program, bringing together the industry leaders who volunteer as one-on-one mentors to students in our Professional Selling course.

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Oct 10, 2026: Leeds School of Business Preview Day at Koelbel Building: Leeds School of Business

Sat, 10 Oct 2026 08:00:00 -0600

The Leeds School of Business welcomes prospective students and families to this Fall's Leeds Preview Day! This full-day, on-campus event allows prospective students to explore CU Boulder's undergraduate business program. Connect with staff and current students to familiarize yourself with the different degree opportunities, community engagement, and career support unique to CU Boulder and Leeds! The day includes an overview of Leeds, program-specific breakout sessions, lunch on campus, and an overview of the admissions process. We look forward to hosting you!

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